150 Years Continental: The Skill of Transformation

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150 Years Continental: The Skill of...

150 Years Continental: The Skill of Transformation

Name: 150 Years Continental: The Skill of Transformation
ISBN: 9783110732375

Paul Erker, Nils Fehlhaber

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Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.

Tahun:

2021

Penerbit:

De Gruyter Oldenbourg

Bahasa:

english

Halaman:

387

ISBN 10:

3110732378

ISBN 13:

9783110732375